The Wild Wacky World of Radio Sales

Come with me as I take you on a journey into the wild, wacky and crazy, yes crazy world of radio sales.

As a radio salesperson, there is a lot of stress. Stress is bad for you so the way that most radio salespeople cope with stress is by having a sense of humor and not being afraid to blow off steam. After all, radio is fun, isn't it!

At the radio station I work at, we sell 6 radio stations and one employment website. There are many different ways to package a radio presentation but the most important thing to know is that, as they say in the radio industry, "Without a need, we can't proceed!"

One of the best things about working at a radio station is that you get to decide who gets to advertise on the radio. How do you decide? Well, it is basically, who has the money and is willing to talk to you. The bottom line being that there should be an understanding with each client that the account executive's goal is not to take the clients money but to assist the client in branding their product or service as well as increasing traffic to either the location or the website or both.

What do I do to relieve stress? I go bowling with my wife or maybe go out to karaoke at a local night club or hang out at a live remote. After all, most people working in radio love music, otherwise how could you sell it? You can't really, truly sell something you don't believe in which is why I am selling radio.

There is something that I didn't tell you about myself. I worked as an intern at a radio station when I was only 12 years old. My job was to learn what goes on at a radio station. I worked in promotions, inside the studio and I went out with the DJ's on "Street Hits" (Live Remotes). This may be why I strayed and found my way back to radio. Sometimes, you do something and it just feels right. I can tell you that at this point in my life, I feel very lucky to have the job I do during this harsh economic climate.

I will do my best to keep you posted on what is going on in the world of radio and you promise to keep reading.

So, tata, for now, this is the Radio Sales Blogger, saying to keep your head towards the sky and your dreams forever possible!