Annual Contracts

The easiest way for an advertiser to save money and put together a successful campaign is to agree to a long term contract. Annual contracts are the bread and butter of the advertising industry and especially radio. If you want to make things easier for yourself, i.e. less negotiating for the best value, only once a year with an 52 week campaign or twice a year with a 26 week campaign.

The biggest fear of an advertiser and most people is to be stuck in a 52 week commitment and not knowing if you can sustain spending the monthly amount agreed upon. The standard in the radio industry is to allow a 2 week cancellation with written notice. Hopefully that little fact dispells a lot of the rumors around radio advertising commitments. This is a standard at our radio station and one that we stick by because we know that business is not all ups, there are also downs and in our current economy there are more downs than ups.

While you may not have the funding to spend enough monthly to create a successful month-to-month advertising campaign, agreeing to a 52 week, 26 week or 13 week campaign will really help increase your frequency while reaching the right people with the right message.

If you are interested in radio advertising and want the best value for your dollar, then speak with your local account executive about a more long term commitment. If you don't have an account executive but are interested in advertising on the radio in the Palm Springs area, give me a call on my cell at 760-983-8867. I am usually out in the field on calls for different clients but I will return your call promptly, provide you with personal service and get your commercial on the air usually within a week.